Here’s what we know about the first look video of Fifty Shades of Grey shown yesterday to attendees and press at Cinemacon in Las Vegas.
The presentation was part of the Universal Studios Presentation by Universal Chair Donna Langley at CinemaCon 2014: The State Of The Industry: Past, Present And Future. It was held in Las Vegas at Caesar’s Palace.
It included the iconic parts of the book but wan not too sexy.
Variety reported that Universal saved the the first footage of “Fifty Shades of Grey,” as the last part of their presentation yesterday and that studio chair Donna Langley said would be the “next iconic screen romance.” Reporter Alexandra Cheney also said “they played it safe” and did not show the hottest, BDSM moments of the film and instead focused on the romance.
Variety said: “The now well-known elevator exchange between Christian Grey (Jamie Dornan) and Anastasia Steele (Dakota Johnson) made it into the first look, as did lot of PG kissing and a sneak peek into the red room.”
It was the first time anyone outside the studio had viewed footage.
Deadline reported: “According to the studio’s Donna Langley, this was the first time anyone has viewed any of it outside of the Universal hierarchy. It was a good teaser but stopped shy of showing any of the really hot stuff.”
It shows the romance between Christian Grey and Anastasia Steele.
Entertainment Weekly reported: “The clip showcased the burgeoning romance, filling the screen with some of the iconic moments fans of the book will remember, like the first introduction in his office: Anastasia nervous and earnest; Grey, handsome and aloof. Grey’s surprise appearance at the hardware store and his helicopter also make an appearance. Plus audiences were given a sense of the Grey psyche with Dornan uttering, ‘Hearts and flowers: That’s not who I am.'”
Beyoncé’s song, “Haunted,” was the background music on the teaser footage.
Above, poster is moved through conference lobby.