16 Secrets to Creating a Successful Author Newsletter-Online Workshop

16 Secrets to Creating a Successful Author Newsletter
By Jessie Clever
August 8 through September 2, 2016
TRACK: Marketing
LENGTH: Four Weeks

Bestseller Key Shows Best Seller Or Rated
$25.00 for Non-Members
$22.50 for RWA Members (10% OFF)
$18.75 for Passionate Ink Members (25% OFF)

WORKSHOP DESCRIPTION:

Every author needs a newsletter and an Email list of readers. But where do you even start? And how do your build your list?

Newsletters are a dynamic vehicle for communicating with readers between books — and selling books when published — but your newsletter is only as good as its content. Find out how and where to launch your newsletter, how to add value, and how to develop rapport with readers and keep them interested.

This workshop offers a step-by-step approach to creating a successful newsletter, including:

Lesson 1: Choosing the Right Features
Lesson 2: Choosing a Platform
Lesson 3: Get Readers to Sign Up
Lesson 4: Avoiding Spammers
Lesson 5: Responsive Design
Lesson 6: Consistent Features
Lesson 7: Using Polls and Surveys
Lesson 8: Bonus Materials
Lesson 9: Get Personal
Lesson 10: Utilizing Photos
Lesson 11: Get Subscribers to Share Your Newsletter
Lesson 12: Giveaways
Lesson 13: Give Readers a Reason to Sign Up
Lesson 14: Buddy Up
Lesson 15: Members Only
Lesson 16: When to Send a Newsletter

ABOUT THE PRESENTER: Jessie Clever always wanted to be a writer. Then she found out you had to market your books. While she went on to write the bestselling Regency romance Spy Series, Jessie kept to the practical course and earned her MBA with a concentration in marketing, gaining hands on experience in companies ranging from entrepreneurial start-ups to multi-channel international retailers. She now uses her knowledge and experience to help authors expand their readership and deepen the loyalty of their readers. Connect with Jessie at jessieclever.com.

Click here to register. RWA Members should login to myRWA to receive their 10% discount. PI members should visit the PI Workshops forum for their 25% Discount Code.

***Permission to forward granted and encouraged***

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s